Alex Cheema


I am a Chartered Financial Planner which is an exclusive title only awarded by the Chartered Insurance Institute (CII) to individuals and firms which meet rigorous criteria relating to professionalism and capability. All Chartered Financial Planners commit to the Code of Ethics & Conduct of the awarding body reinforcing the highest standards of professional practice in our business dealings.

Alex Cheema

-> Accountancy and Legal Services including Will writing and advice on Lasting Power of Attorney, Mortgages, Equity Release and Bridging Loans are not part of the Ben Thorpe Financial Services Ltd offering. Ben Thorpe Financial Services Ltd accepts no responsibility for these aspects of business.

-> Estate Planning, Wills and LPAs are not regulated by the FCA

-> Alex Cheema does not provide advice on Mortgages, Equity Release, Bridging loans, Legals or Accountancy. These services are available by referral only.

-> Investors do not pay any personal tax on income or gains, but may pay unrecoverable tax on income from stocks and shares received by the ISA managers. Tax treatment varies according to individual circumstances and is subject to change.

-> The value of pension and investments and the income they produce can fall as well as rise.

Savings & Investments

Whether you are saving for a specific purpose or building a pot of money for use at a later date, we can help you make an informed decision based on clearly understanding your financial situation, your goals and how much risk you are prepared to take with your money.  We can help you identify an action plan that is right for you, and, as your circumstances change, can help you review all of this on a regular basis.

Pension Planning

Pensioners now have complete freedom to draw down as much or as little of their pension pot as they want, anytime they want.  But while retirement freedom creates more choice, it brings with it more risk.  We also live in era where we live longer, are retired for longer, and need to make our savings last for longer.  We can take you through the choices on offer, so you can approach retirement feeling more informed through the right preparation and advice.


You are probably familiar with protecting your property using buildings and contents insurance, but what about protection of your greatest assets – you and your family?  We can advise you on the options available for protecting your home and your standard of living in the event of an accident, a serious illness or death.

Business Planning

In our experience, firms that have a spectrum of quality group benefits in place, tend to have a higher percentage of long serving employees. We can provide expert help with structuring employee pension schemes and insurance solutions, considering your business’s financial circumstances and objectives.

Estate Planning

We will factor Estate Planning into your 360 financial planning, if you ask us to. Estate Planning and legal advice are not offered as a service by Alex Cheema, a trading name of Ben Thorpe Financial Services Ltd. In the event the you require help with this we will refer you to a number of professionals and you can choose who to use. Alternatively, you can of course source your own.

Your life Journey

As you go through life, your priorities and goals change. Here we take a look at your life’s journey and the key financial planning considerations at each stage.

What is unique about my advice offering?

If you are a higher net worth individual, wealthy family or a successful growing business looking for advice around how to retain, protect & grow your wealth, then you are in the right place. I will help you achieve your financial goals & aspirations with transparency, confidence, precision and peace of mind.

My clients feel comfortable knowing they are working with an experienced successful professional who has their best interests in mind.

I provide comprehensive, 360 degree joined up financial advice, working with our professional partners, where required.

A CChartered Financial Planner | Alex Cheema | Maidenhead, Berkshire