Alex Cheema


My team and I are different from other firms in that we advise individuals, families & successful businesses, providing 360 advice, joining up the dots across all aspects of Financial Advisory, Accountancy and Estate Planning, through our expertise and by working with our professional partners.

Alex Cheema

Accountancy and Legal services are available by referral only.

The value of pension and investments and the income they produce can fall as well as rise.

Equity release will reduce the value of your estate and can affect your eligibility for means tested benefits.

Think carefully before securing debt against your home, your home may be repossessed if you do not keep up repayments on your mortgage.

I am a Chartered Financial Planner which is an exclusive title only awarded by the Chartered Insurance Institute (CII) to individuals and firms which meet rigorous criteria relating to professionalism and capability. All Chartered Financial Planners commit to the Code of Ethics & Conduct of the awarding body reinforcing the highest standards of professional practice in our business dealings. I also have a degree in Chemistry & Pharmacology, an MSc in Organic Chemistry & an MSc in Financial Risk Management. Before becoming a Financial Adviser, I worked as a Front Office Investment Banker with a Tier 1 bank in London, so I have first hand experience & knowledge of navigating the Financial Markets.

As a firm, we are committed to ethical, sustainable, governance (ESG) investing, AKA socially positive investing. We have been profitably investing our clients’ money in this way since 2013. Investing in a socially responsible way does not have to be at the detriment of investment performance or risk management.

We like being a small business and we want it to stay this way and so do our clients, this means we are only able to work with a limited number of people and businesses. We provide a personalised, meaningful & profitable service to our valued clients, helping them to grow & protect their assets in a risk managed way. As a prospective client, you will have attained a certain level of wealth & income enabling you to fund your tax efficient-diversified portfolio, this being a prerequisite to achieving your financial goals.

We only undertake expert 360 financial planning for our clients who have funds under servicing with us, i.e., we won’t undertake transactional business like mortgages for non-clients, for example; Please only make an enquiry if you are a higher / additional rate tax-payer and / or if you have over £400k+ of investable assets (e.g. pensions and investments) that you would like serviced by a professional financial expert. Thank you.

Savings & Investments

Whether you are saving for a specific purpose or building a pot of money for use at a later date, we can help you make an informed decision based on clearly understanding your financial situation, your goals and how much risk you are prepared to take with your money.  We can help you identify an action plan that is right for you, and, as your circumstances change, can help you review all of this on a regular basis.

Pension Planning

Pensioners now have complete freedom to draw down as much or as little of their pension pot as they want, anytime they want.  But while retirement freedom creates more choice, it brings with it more risk.  We also live in era where we live longer, are retired for longer, and need to make our savings last for longer.  We can take you through the choices on offer, so you can approach retirement feeling more informed through the right preparation and advice.


You are probably familiar with protecting your property using buildings and contents insurance, but what about protection of your greatest assets – you and your family?  We can advise you on the options available for protecting your home and your standard of living in the event of an accident, a serious illness or death.

Business Planning

In our experience, firms that have a spectrum of quality group benefits in place, tend to have a higher percentage of long serving employees. We can provide expert help with structuring employee pension schemes and insurance solutions, considering your business’s financial circumstances and objectives.

Estate Planning

Preserving your estate is all about protecting your assets, and ensuring the right money goes to the right people at the right time.  We can help you with estate planning advice on wills, inheritance tax, trusts and lasting and enduring powers of attorney, to ensure your estate is dealt with exactly as you wish when you die.


Whether you are thinking of re-mortgaging your property, moving home, or borrowing to invest in rental properties, trying to determine which deal is the right one for you and your specific circumstances can be difficult. We can help you with the tricky process of not only getting a mortgage, but getting the right mortgage, ensuring you are not paying more than you have to.

Your life Journey

As you go through life, your priorities and goals change. Here we take a look at your life’s journey and the key financial planning considerations at each stage.

What is unique about my advice offering?

If you are a wealthy individual, higher net worth family or a successful growing business looking for advice around how to retain, grow & protect your wealth, then you are in the right place. I will help you achieve your financial goals & aspirations with transparency, confidence, precision and peace of mind.

My clients feel comfortable knowing they are working with an experienced successful professional who has their best interests in mind.

I provide comprehensive, 360 degree joined up financial advice, working with our professional partners, where required, meaning my offering covers all things financial, across Financial Advice, Accountancy, Tax and Estate Planning.

A CChartered Financial Planner | Alex Cheema | Maidenhead, Berkshire